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WE STARTED ASKING QUESTIONS.

What's actually in our activewear?

Why are so many of the options the same

Could we make more considered choices without sacrificing how activewear needs to perform?

Ochira started there.

MORE CONSIDERED MATERIALS.

Thoughtful choices about what goes into what we wear.

MORE TRANSPARENCY.

Clearer information about the materials and decisions behind each piece.

PROGRESS, NOT PERFECTION.

Choosing better where we can, without pretending there’s a perfect solution.

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© OCHIRA